华为公司投资决策战略研究.pdfVIP

本科论文 摘 要 在我国，以华为公司为代表的通讯设备制造企业，正在以投资决策为支点，为其实 现全球化业务和不断融入国际社会提供战略支撑。作为国家重点关注的企业之一，只有 精准的投资决策和正确的财务战略才是其强大的支撑，才是华为公司优化资源配置，扩 大交易份额，形成更大经济规模的基石。 本文从技术创新等理论出发，结合国内外相关文献的研究成果，发现华为公司在进 行投资决策时，往往以本公司财务状况分析、行业发展现状为基础，进而从敏感因素分 析等五个方面去评估公司投资决策的合理性和可行性。同时发现华为公司在投资方式和 上述五个方面分析中存在问题，进而提出解决方案。如下：一、华为公司在现有市场 份额的基础上，积极拓展新市场；二、依法采取措施，追回欠款，避免公司出 现大量坏账、呆账；三、新品更迭前，做好市场预测；四、华为公司应该持续 加强风险识别和管控，及时调整策略；五、华为公司应该持续加强 BCM 培训 并定期展开演练活动，帮助员工和组织树立正确的 BCM 意识，能够有效处理 和应对突发事件，进而控制和管理日常业务风险。 综上所述，本文认为华为公司在投资决策方面仍有需要完善的地方，同时华为公司 在投资决策方面的有益经验也值得同行业企业借鉴学习。 关键词：华为公司；投资决策；财务分析 本科论文 Abstract In China, communication equipment manufacturing enterprises, represented by Huawei, are taking investment decision-making as a fulcrum to provide strategic support for their global business and integration into the international community. As one of the key enterprises concerned by the state, only the accurate investment decision and the correct financial strategy are its strong support, is the cornerstone for Huawei to optimize the allocation of resources, expand the share of transactions, and form a larger economic scale. Based on the theories of technology innovation and the research results of related literatures at home and abroad, this paper finds that when Huawei Company makes investment decisions, it is often based on the analysis of its financial situation and the status quo of the industry development, then from the sensitive factor analysis and other five aspects to assess the rationality and feasibility of investment decisions. At the same time, we find that there are some problems in the investment mode and the analysis of