列维奇 商务谈判（第8版）Lewicki8eChapter01.pptxVIP

NegotiationSection 01: Negotiation FundamentalsChapter 01:The Nature of Negotiation? 2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. OverviewEveryone negotiates, almost daily.Negotiations occur for several reasons.To agree on how to share or divide a limited resource.To create something new that neither party could do on their own.To resolve a problem or dispute between the parties.People fail to negotiate because they do not recogn