林奇《战略管理》（英文版·第7版）第4章.pptxVIP

Chapter 4Analysing resourcesand capabilities How do we analyse an organisation’s strategic resources and capabilities? Analysing an organisation’s resources and capabilitiesEnvironmentResourcesPurposeOptionsOptionsOptionsChoiceImplementThis session Five key questions related to strategic resources and capabilities1. What are the resources and capabilities of an organisation? 2. Why do we have them at all?3. Why are resources and capabilities important in strategy?Three broad categories:Tangible resourcesIntangible resourcesOrganisational capabilities…Because they deliver competitive advantage