腾讯公司营销研究.pdf

腾讯公司营销现状、问题及对策 摘要 伴随经济社会不断发展，互联网等高新技术产业得到快速提升， 作为日常生活中的主要通讯工具，使用腾讯产品的用户越来越多。不 仅企业通过腾讯微信进行产品营销和企业宣传，个体商家、初期创业 者也开始通过腾讯公司这一平台进行产品宣传，进而达到营销的目的。 随着新经济时代的发展，传统企业的营销理念已经不能适应市场快速 的发展和需求，在市场竞争压力不断增加的现在，企业要获得市场份 额，提升市场竞争力，获得经济效益，就应当优化自身优势，制定企 业营销战略。本文分析了腾讯公司营销现状和问题，并结合其实际发 展情况，提出腾讯公司营销方面的合理化建议。 关键词：腾讯公司；营销；现状; 对策 Abstract With the acceleration of the process of economic modernization in Chinas socialist modernization, consumption, exports and investment have become the three carriages that drive the growth of our national economy. In this context, the importance of Chinas vigorous development of international trade is self-evident. With the rapid development of Chinas market economy, more and more PV enterprises begin to emerge, and a great impetus to the acceleration of our socialist modern economic construction. Affected by the economic crisis, since 2011, the development of resistance of global PV industry, PV number of bankrupt enterprises increased, mainly to the United States in western developed countries the domestic photovoltaic enterprise bankruptcy behavior due to the large amount of subsidies in China and dumping, the implementation of anti-dumping policy on China PV companies. Hence I can export the photovoltaic cell now research on deeper and more specific, on behalf of special selection of photovoltaic cells is well-known for its business, in the United States anti-dumping reasons were analyzed in combination with related literature and realistic development based on the development suggestions for future photovoltaic enterprise products export. Key words: Chinese enterprises; the United States; photovoltaic cells; export