旅游管理——论旅游演艺的现状、问题及发展策略.docVIP

旅游管理——论旅游演艺的现状、问题及发展策略 旅游管理--论旅游演艺的现状、问题及发展策略 摘要 近年来，文化旅游市场发展迅速，旅游演艺机构竞争加剧，到2018 年旅游演艺市场形成1+3+N局面。其中，宋城演艺处于领先地位，山水盛典、长隆、三湘印象紧随其后，其余机构也纷纷加入战局。宋城演艺项目选择在热门旅游城市落地，剧目制作采用高科技技术，内容上依托当地文化，打造独特、深层次产品。其开创的主题公园+文化演艺发展模式也是宋城演艺成功的关键。海外旅游演艺市场潜力巨大，响应一带一路主旋律，2018 年文旅巨头海外扩张的步伐加快。此外，万达文化产业集团、陕西旅游集团公司也在积极布局欧洲旅游演艺项目。相比较而言，中西部的旅游演艺发展较慢，本文以兰州市为例，通过兰州市旅游演艺的发展现状进行分析。接着对兰州市旅游演艺存在的问题及发展策略进行分析。 关键词：旅游演艺；发展现状；文化旅游 Abstract In recent years, the cultural tourism market has developed rapidly, and competition among tourism performing arts agencies has intensified. By 2018, the tourism performing arts market will form a situation of 1+3+N. Among them, songcheng performing arts is in the leading position, followed by landscape ceremony, changlong, sanxiang impression, and other institutions have also joined the war. The song cheng performing arts project is located in the popular tourist cities. The production of the drama adopts high-tech technology and relies on local culture to create unique and in-depth products. The theme park + cultural performing arts development mode initiated by him is also the key to the success of song cheng performing arts. In response to the theme of One Belt And One Road, the overseas expansion of cultural and tourism giants is accelerating in 2018. In addition, wanda cultural industry group and shaanxi tourism group are also actively planning European tourism performance projects. In comparison, the development of tourism performing arts in central and western China is relatively slow. This paper takes lanzhou as an example and analyzes the current development situation of tourism performing arts in lanzhou. Then it analyzes the problems and development strategies of tourism performing arts in lanzhou. Keywords: tourism performance; Development status; Cultural tourism 目录 TOC \o 1-3 \h \u 19404 摘要 1 3891 Abstract 1 8282 1 绪论 4 27199 1.1研究背景与意义 4 9780 1.2国内外研究现状 4 12373 1.2.1国内研究现状 4 30504 1.2.2国外研究现状 4 21884 1.3研究方法 5 15046 2 旅游演艺相关概念界定 5 9 2.1旅游演