旅游管理-青海省会展旅游问题浅析.docxVIP

PAGE PAGE III 青海省会展旅游问题浅析 摘 要：随着全球际交往益频繁的今天，会展活动己经成为各之间经济交流、贸易介作的里要途径，备受广泛重视。我国经过改革丌放三十多年的持续稳定发展，已在方而取取得了令人嘱的成绩，尤其笫三产业中的些行业已逐渐成为经济发展的主导力量。现代会展作为我国第三产业的一个新兴产业，在我国呈现良好的发展前景。会展旅游业是极具潜力的新兴行业，在许多国家，能产生巨大的经济带动作用。我国会展旅游业发展历史较短，且在大城市和中小型城市有不同的发展过程，也呈现出不同的特点。对比大城市的会展旅游，中小型城市的会展旅游得到的关注较小，有关研究还属于相对空白的阶段。 关键词：会展旅游；展览馆；会展经济 Abstract：With the frequent exchanges of global contacts, the exhibition activities have become the way of economic exchanges and trade intermediaries, and have received extensive attention. Chinas sustained and stable development after more than 30 years of reform has achieved remarkable results in the square. In particular, some industries in the three industries have gradually become the dominant force in economic development. As an emerging industry in Chinas tertiary industry, Hyundai Exhibition has a good development prospect in China. MICE tourism is an emerging industry with great potential, and in many countries, it can generate huge economic effects. Chinas MICE tourism has a short history of development, and it has different development processes in large cities and small and medium-sized cities, and it also presents different characteristics. Compared with MICE tourism in big cities, MICE tourism in small and medium-sized cities receives less attention, and the research is still relatively blank. Taking Wuhu City as an example, this paper studies the development process of the exhibition tourism industry in Wuhu City, summarizes the problems in its development process, and tries to put forward suggestions and countermeasures. Keywords: exhibition tourism; exhibition hall; exhibition economy  目 录 TOC \o 1-3 \h \z \u 一、引言 1 二、青海省会展旅游的现状及问题分析 1 （一）会展旅游起步晚，质量低 1 （二）会展旅游影响度不高，知名度低 2 （三）专业人才缺乏 2 （四）会展旅游举办缺乏与其他地区之间的联系 2 （五）会展旅游与经济文化结合度不高 2 三、制约青海省会展旅游发展的因素 3 （一）青海省总体经济发展水平相对较低 3 （二）宣传不到位 3 （三）人力资本存量低，专业人才供不应求 4 （四）地理位置的制约 4 （五）品牌意识不足 5 （六）缺乏完善的引导机制 5 四、促进青海省会展旅游发展的措施 6 （一）加强会展旅游与经济之间的联系 6 1、强化会展旅游的经