西安中海华庭项目的网络营销对策分析.docxVIP

摘要 当下，互联网事业做得风生水起，并且对人们的生活和工作等很多方面都产生了巨大的影响，甚至，改变了人们原有的生活方式。同时也对国民经济其他产业产生了影响，其中互联网事业借势和互联网事业相结合，目的是开创一片更广阔的天地。房地产事业借助互联网的各种优势，来大力推动房地产业的营销。例如西安房地产企业，在互联网事业盛行以后，大多数都比较重视网络营销，房地产网络营销的最大优势就在于较传统营销方式节约了很多运营成本和费用。另外了拓宽沟通渠道,增强企业与消费者沟通,同时改变西安房地产企业的营销理念,充分利用先进的多媒体技术,打破地域的限制为消费者提供实时服务,对于改变西安房地产企业自身形象起到了非常大的作用。互联网给房地产业既带来了前所未有的机遇，也带来了巨大的挑战，面对这样的情况，西安房地产业要从自身情况出发，建立适合自身企业的网络营销模式，创新进行，提高自身的综合竞争力，才能在行业中立足。本文以西安中海华庭项目为例，对中海兴业网络营销发展情况进行研究分析，并深入探析西安中海华庭项目网络营销存在的问题及原因，从而提出相应的对策及建议。 关键词：房地产企业；互联网；网络营销； Abstract With the development of the Internet quickly and continuously, the Internet has influenced every aspect of peoples life and work. Internet business is a part of the pillar industry of the national economy, information industry, as the national economy of another important industry, real estate industry and the Internet business interaction, combined with each other, they work together for economic development to create a broad field and the economic life of people produced extremely profound influence. Xian real estate business has always focused on marketing, and the development of the Internet, the network marketing is becoming more and more popular. Network marketing of the real estate is the inheritance and development of traditional marketing, compared to traditional marketing methods, the biggest advantage of network marketing is to reduce operating expenses and also the broaden the channels of communication, enhance communication between company and customer, and change the marketing idea of Xian real estate enterprises, make full use of advanced multimedia technology, breaking the geographical constraints to provide real-time services to consumers and to change the image of Xian real estate enterprise itself to very large role. The face of the Internet to bring great opportunities and challenges, Xian real estate enterprises want to improve their own competitiveness, in the fierce competition environment finding opportunities, network marketing mode of Xian real esta