宇通客车的海外跨越式发展启示.docVIP

宇通客车的海外跨越式发展启示 目录 TOC \o 1-3 \h \z \u 摘要 2 Abstract 3 1.前言 5 2.宇通公司海外市场外部环境分析 6 2.1目前的我国客车出口现状及宇通客车出口行情 6 2.1.1目前我国客车出口现状 6 2.1.2近几年宇通客车的出口行情分析 6 2.2国产客车出口海外市场面临的机遇和风险 7 3.宇通公司海外市场营销现状 7 3.1宇通公司简介 7 3.2宇通公司海外市场出口营销分析 8 3.2.1优势分析 8 3.2.2劣势分析 10 4.宇通公司海外市场营销对策 12 4.1把握国际市场，做好出口业务 12 4.2把提高宇通客车产品品质放在第一位 13 4.3保持成本优势 14 4.4提高售后服务 15 4.5着重建立海外市场品牌 16 结束语 18 参考文献 18 致谢 19  摘要 在汽车行业的稳步发展，利润空间被挤压的背景下，宇通公司在行业竞争中保持领先地位应该有一个适合自己的发展模式。宇通客车股份有限公司是一家知名的大中型客车生产企业。在当前国内外大中型客车市场竞争日趋激烈的形势下，宇通客车作为我国客车行业的龙头企业面临着来自国内外的巨大的机遇和挑战。 基于宇通公司内部、外部环境的分析，最后，宇通公司拓展海外市场还存在以下问题：市场占有率相对较低，高端产品相对国内其他厂商的成本较高，问题国际有限公司的知名度，便于货物贸易平台缺乏，货物运输受阻。然后，宇通公司国外更好的发展，需要从以下几个方面：把握国际市场，做出口业务，提高第一宇通客车产品质量，保持成本优势，保持成本优势，关注海外市场品牌的建立。 关键词：客车；海外；发展 Abstract Steady development in the bus industry, and the profit space is constantly being squeezed background, Yutong Company to maintain competition in the industry leader position should have a suitable own development mode. Yutong Bus Limited by Share Ltd is a domestic well-known large and medium-sized passenger car production enterprises. In the current domestic large and medium-sized passenger car market increasingly fierce competition situation, Yutong Bus as China bus industry leading enterprises are faced with great opportunities and challenges from domestic and overseas. Based on the analysis of the external environment, Yutong Company concluded, the following problems of Yutong Company Overseas Market: to expand market share is relatively low, the relative cost of other domestic manufacturers of high-end products, high international visibility limited problems, the lack of easy goods trading platform, goods transportation is blocked. So the development of Yutong Company to overseas get better, need to be improved from the following aspects: to seize the international market, export business, to improve the product quality of Yutong Bus in the first place, to keep the cost advantage, maintain cost adv