W超市酸奶销售员绩效管理存在问题及解决对策.docxVIP

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摘要

超市员工绩效管理对超市经营目标的实现、运行效率的提高、超市内部的管理具有重要意义，还能够让员工获得自身能力的提升，促进个人发展。W超市在对酸奶销售员的绩效考核中考核方式过于简单粗暴，暴露出很多问题，比如员工流动率高、酸奶销量起伏不定、员工工作态度消极、超市绩效管理体系十分简陋等。超市的发展跟上了时代发展步伐，管理方式却还是十分落后。本文从绩效管理的过程为切入点，从绩效管理意识、绩效设计指标、绩效评价主体和绩效考核的应用四个方面分析W超市绩效管理存在的问题，并结合现有理论、实际情况以及酸奶销售的特性提出相应的对策。使超市突破经营瓶颈，营造良好的内部氛围，建立有效的沟通机制，让员工参与到绩效管理过程中来，最大限度发挥绩效管理的价值。

关键词：绩效管理酸奶销售员绩效考核

Abstract

Supermarketemployeeperformancemanagementisofgreatsignificancetotherealizationofsupermarketbusinessobjectives,theimprovementofoperationefficiencyandtheinternalmanagementofthesupermarket.Itcanalsoenableemployeestoimprovetheirownabilitiesandpromotetheirpersonaldevelopment.Wsupermarketsperformanceassessmentofyogurtsalespeopleistoosimpleandrough,exposingmanyproblems,suchashighemployeeturnoverrate,fluctuatingyogurtsales,negativeworkingattitudeofemployees,andsimplesupermarketperformancemanagementsystem.ThedevelopmentofsupermarketshaskeptpacewiththedevelopmentofTheTimes,butthemanagementisstillverybackward.Startingfromtheprocessofperformancemanagement,thispaperanalyzestheproblemsexistingintheperformancemanagementofWsupermarketfromfouraspects:performancemanagementconsciousness,performancedesignindex,performanceevaluationsubjectandapplicationofperformanceappraisal,andproposescorrespondingcountermeasuresbasedontheexistingtheories,actualconditionsandcharacteristicsofyogurtsales.Makethesupermarketbreakthebottleneckofoperation,createagoodinternalatmosphere,establishaneffectivecommunicationmechanism,letemployeesparticipateintheprocessofperformancemanagement,andmaximizethevalueofperformancemanagement.

Keywords:PerformancemanagementYogurtsalesmanperformanceappraisal

目录

TOC\o1-3\h\u

一、绪论 1

（一）研究背景 1

（二）研究意义 1

二、理论基础 2

（一）绩效管理的四个阶段 2

（二）目标管理 2

（三）激励理论 3

三、W超市概况 4

四、W超市酸奶销售员基本情况 5

（一）基