全球成人玩具市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

DIGITALTRENDSSextoyse-commerce

CHAPTER01Overview

Sizeofthesextoymarketworldwidefrom2016to2030(inbillionU.S.dollars)Sizeofthesextoymarketworldwide2016-203090807060504080.772.766.759.652.748.344.340.637.233.734.092021272140720162018201920202022*2023*Year2024*2025*2026*2027**2028**2029**2030**3Description:Usageandownershipofsextoysareontheriseworldwide.Theglobalsextoymarketisexpectedtogrowsteadilybetween2019to2026,fromapproximately27.17billionU.S.dollarstoaround52.7billionU.S.dollarsinthattimeperiod,reachingavalueof80.7billionU.S.dollarsby2030.ReadmoreNote(s):Worldwide;2022;*Projected,**ProjectedwithahighlevelofuncertaintyReadmoreSource(s):B

Retailsalesvalueshareofthesexualwellnessdevicesmarketworldwidein2021,byregionRetailsalesshareoftheglobalsexualwellnessdevicesmarket2021,byregionLatinAmerica,MiddleEast,andAfrica(LAMEA)8%NorthAmerica28%AsiaPacific36%Europe28%4Description:AsiaPacificheldthebiggestretailsalesvalueshareofthesexualwellnessdevicesmarketin2021,witharound36percent.NorthAmericaandEuropeweretiedinsecondplace,eachaccountingfor28percent.ReadmoreNote(s):Worldwide;2021Source(s):PwC;Strategy

Retailsalesvalueshareofthesexualwellnessdevicesmarketworldwidein2021,byproductcategoryRetailsalesshareofthesexualwellnessdevicesmarket2021,byproductcategoryBondage10%Malemasturbators11%Other27%Dildos(incl.strapons)25%Vibrators(incl.clitsuction)27%5Description:In2021,vibrators(includingclitsuction)werethemostpopularproductcategoryinthesextoysmarket,accountingfor27percentoftheretailsalesvalueofthesexualwellnessdevicesmarketworldwide.Dildos(includingstrap-ons)cameinsecondplace,withashareof25percent.ReadmoreNote(s):Worldwide;2021Source(s):PwC;Strategy

Distributionofthesexualwellnessdevicesmarketw