公共关系英文版2.ppt

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2024-06-01 发布于四川
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公共关系英文版2.ppt

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Chapter2:ManagingCompetitionandConflictThismultimediaproductanditscontentsareprotectedundercopyrightlaw:anypublicperformanceordisplay,includingtransmissionofanyimageovernetwork;preparationofanyderivativeworkincludingtheextraction,inwholeorinpart,ofanyimages;anyrental,lease,orlendingoftheprogram.

OverviewAnewwayofthinkingTheroleofpublicrelationsinmanagingconflictItdepends:AsystemformanagingconflictTheconflictmanagementlifecycleManagingthelifecycle

ANewWayofThinking:TheRoleofPublicRelationsinManagingConflictStrategicManagementCompetitionConflictConflictinherentinpublicrelationsprocessandstrategiestomanagetheconflictWrangleinthemarketplaceofideas

Itdepends:ASystemfor

ManagingConflict Thecontingencytheoryofconflictmanagementdictatesthatpublicrelationsprofessionalsdeterminetheirstancetowardsstakeholdersinaconflictsituation.

ItDepends:TwoBasicPrinciplesPrinciples:Thecontingencycontinuum:Thestanceisdynamic.Amatrixoffactorsdrivethestance.

ConflictManagementLifecycle

FourPhases:-Proactivephase-Strategicphase-Reactivephase-Recoveryphase

ConflictManagementLifecycle

IssuesManagement

Aproactiveapproachto:PredictproblemsAnticipatethreatsMinimizesurprisesResolveissuesPreventcrises

IssuesManagement

W.HowardChaseandBarrieL.Jones’processforissuesmanagement:IssueidentificationIssueanalysisStrategyoptionsAnactionplanTheevaluationofresultsp.253

RiskCommunication5VariablesAffectingRiskPerceptionControlComplexityFamiliarityMessageconsistencyConsequencesDefinitions Riskcommunicationisanattempttocommunicateriskstothepublicthatimpacthealth,safety,andtheenvironment

RiskCommunicationSuzanneZola,writingonriskcommunicationinCommunicationWord,offersthefollowingsuggestions:InitiatedialogueearlyActivelysolicitandidentifypeoples’concernsEngageintwo-wayc