德国时尚行业市场前景及投资研究报告-可编辑培训课件.pptx

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德国时尚行业市场前景及投资研究报告-可编辑培训课件.pptx

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INDUSTRIESMARKETSFashioninGermany

CHAPTER01Overview

Brandvalueoftheleading10apparelbrandsworldwidein2023(inmillionU.S.dollars)Mostvaluableclothingbrandsworldwidein2023BrandvalueinmillionU.S.dollars30,00040,000010,00020,00050,00060,00070,00080,00074,890NikeShein24,250Zara18,395LululemonUNIQLOadidasHM16,56312,10111,8964,4083,160AntaLiNingPuma3,0652,9823Description:Thestatisticshowsthebrandvalueoftheleadingapparelbrandsworldwideasof2023.Zarawasthethirdsmostvaluableclothingbrandworldwidewithabrandvalueofabout18.4billionU.S.dollarsthatyear.ReadmoreNote(s):Worldwide;2023Source(s):BrandZ;Kantar

MostpopularfashionandapparelwebsitesinGermanyinDecember2023,basedonshareofvisitsLeadingfashionandapparelwebsitesinGermany2023,basedonvisitshareShareofvisits4%0%1%2%3%5%6%7%8%9%zalando.devinted.de7.91%3.09%bonprix.de2.36%1.94%1.82%4Description:InDecember2023,GermanonlinefashionretailerZalando,wasthemostvisitedwebsiteforfashionandapparelproductsinthiscountry,asitaccountedfornearlyeightpercentofthedesktoptraffic.Thesecond-handC2Ce-commerceportalvinted.defollowedwithavisitshareof3.09percent.ReadmoreNote(s):Germany;December2023;desktoponly;category:FashionandapparelSource(s):SimilarWeb

RevenueofthetextileandclothingindustryinGermanyfrom2008to2022(inbillioneuros)RevenueoftheGermantextileandclothingindustry2008-2022ClothingindustryTextileindustr1211.812.3911.3211.5811.9612.3511.3312.2812.7910.8211.679.2611.811.011058.147.737.687.467.547.257.397.016.836.795.545.702008200920102011201220132014201520162017201820192020202120225/statistics/691701/revenue-textile-and-clothing-industry-germanyIn2022,theGermanclothingindustryrecordedarevenueofaround6.8billioneuros,comparedtoroughly12.8billioneurosinthetextileindustry.Thisstatisticshowstherevenueofthetextileandclothingindustryi