美国社交媒体行业市场前景及投资研究报告-可编辑培训课件.pptx

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美国社交媒体行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSSocialmediaandpoliticsintheUnitedStates

CHAPTER01Overview

NumberofsocialmediausersintheUnitedStatesfrom2020to2029(inmillions)SocialmediausersintheUnitedStates2020-2029400350342.6339.38335.24330.77325.91320.6314.76308.39301.64292.5130025020015010050020202021202220232024*2025*2026*2027*2028*2029*3Description:ThenumberofsocialmediausersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2029byintotal22millionusers(+6.86percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach342.6millionusersandthereforeanewpeakin2029.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2020to2029;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):

SocialnetworkuserpenetrationintheUnitedStatesfrom2019to2028UnitedStates:socialnetworkpenetration2019-2028120%100%80%60%40%20%0%95.09%95.71%94.4%93.59%92.65%91.56%90.28%88.75%87.02%84.59%20192020202120222023202420252026202720284Description:ThesocialmediapenetrationrateintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal4.2(+4.59percent).Aftertheninthconsecutiveincreasingyear,thepenetrationrateisestimatedtoreach95.71andthereforeanewpeakin2028.Notably,thesocialmediapenetrationrateofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2019to2028;*Forecast.Internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.ReadmoreSource(s):

LeadingsocialnetworksrankedbybrandawarenessintheUnitedStatesin2023Mostwell-knownsocialnetworksintheUnitedStates2023Shareofrespondents40%50%0%10%20%30%60%70%80%90%100%YouTubeFacebookInstagramTikTok94%93%91%89%89%TwitterSnapchatPinterestLinkedInReddit88%82%76%75%Yelp71%Twitch