可编辑文档：国家女子篮球协会分析报告-培训课件外文版2024.6.pptx

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可编辑文档：国家女子篮球协会分析报告-培训课件外文版2024.6.pptx

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INDUSTRIESMARKETSWomensNationalBasketballAssociation

CHAPTER01Overview

Mostwatchedwomen’slivesportsintheUnitedStatesasofJanuary2024Mostpopularwomen’ssportsintheU.S.202440%35%35%30%25%20%15%10%5%22%22%21%18%0%OlympicEventsTennisBasketball(Professional)Basketball(College)Soccer3/statistics/1418843/most-watched-women-sport-usAsofJanuary2024,theOlympiceventswerethemostpopularwomenssportsintheUnitedStates,with35percentofpeoplewatchingit,respectively.Tennisandprofessionalbasketballfollowed,bothdrawing22percentofviewers,respectively.ReadmoreNote(s):UnitedStates;January2024;854respondents;streamingandtraditionalTVSource(s):LGAdsSolutions

MostpopularwomensprofessionalsportsleaguesandcompetitionsintheUnitedStatesasofFebruary2023MostpopularwomenssportsleaguesintheU.S.2023Shareofrespondents10%0%5%15%20%25%24%30%Women’sgymnasticsWomen’sfigureskating20%20%FIFAWomen’sWorldCup13%12%11%10%Women’sTennisAssociation(WTA)Women’sNationalBasketballLeague(WNBA)NCAAWomen’ssportsNationalWomen’sSoccerLeague(NWSL)WorldTeamTennis10%10%Women’sUFC/MMA/boxingLadiesProfessionalGolfAssociation(LPGA)Other9%3%4Description:AsurveyconductedinFebruary2023identifiedthemostpopularwomensprofessionalsportsleaguesandcompetitionsintheUnitedStates.Duringthesurvey,12percentofrespondentsindicatedthattheywatchedorfollowedtheWomensNationalBasketballAssociation,whileonefifthwerefansoftheFIFAWomensWorldCup.ReadmoreNote(s):UnitedStates;January30toFebruary2,2023;1,534respondents;18yearsandolderSource(s):SHU

EstimatedrevenueoftheWomensNationalBasketballAssociation(WNBA)intheUnitedStatesin2022and2023(inmillionU.S.dollars)RevenueoftheWNBA2022-202325020020015010050600202220235/statistics/1461333/wnba-revenueIn2023,theprofessionalwomensbasketballleagueintheUnitedStates-theWomensNationalBasketballA