论推销员的素质与能力培养.docx

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论推销员的素质与能力培养

摘要

销售管理需求随着时代的发展而不断进步，目前，许多企业对于销售管理理解有限，认为销售就是争夺客户。当前，企业销售管理人员要转变思想，具备长远的发展眼光，保证企业销售的产品与服务可以有更加广泛的空间，积极拓展市场。各部门要加强配合，深刻理解新时代的销售管理内涵，不断提高企业的竞争力，这样才能为企业创造更大的效益。世界顶尖的优秀业务人员应该具备：明确的目标、健康的身心、极强的开发顾客的能力、自信、专业知识、找出顾客的需求、好的解说技巧、善于处理反对意见、跟踪顾客和收款，丰富的商品知识，娴熟的谈话技巧，丰富的法律知识，灵敏的市场嗅觉。

首先本文介绍了我国推销员存在的问题，以及推销员应具备的素质及能力，并结合我国推销员的具体问题总结出提高和改进推销员的一些方法和措施。希望推销人员能对推销有更清晰的认识，在实践有更好的应用增加推销的成功率。

关键词：市场营销负责人；基本品质；基本技能；知识和技能；

ABSTRACT

Withthedevelopmentofthetimes,thedemandofsalesmanagementisconstantlyimproving.Atpresent,manyenterpriseshavelimitedunderstandingofsalesmanagementandthinkthatsalesistocompeteforcustomers.Atpresent,enterprisesalesmanagementpersonnelshouldchangetheirthinking,havealong-termdevelopmentperspective,ensurethattheproductsandservicessoldbyenterprisescanhavemoreextensivespace,andactivelyexpandthemarket.Alldepartmentsshouldstrengthencooperation,deeplyunderstandtheconnotationofsalesmanagementinthenewera,andconstantlyimprovethecompetitivenessofenterprises,soastocreategreaterbenefitsforenterprises.Theworldstopexcellentbusinesspersonnelshouldhave:cleargoals,healthybodyandmind,strongabilitytodevelopcustomers,self-confidence,professionalknowledge,findouttheneedsofcustomers,goodinterpretationskills,begoodathandlingobjections,trackingcustomersandcollectingmoney,richcommodityknowledge,skilledconversationskills,richlegalknowledge,andsensitivemarketsense.

Firstofall,thispaperintroducestheproblemsexistinginourcountryssalesmen,aswellasthequalityandabilitythatthesalesmenshouldhave,andsummarizessomemethodsandmeasurestoimproveandimprovethesalesmenaccordingtothespecificproblemsofoursalesmen.Itishopedthatthesalesmencanhaveaclearerunderstandingofsalespromotionandhavebetterapplicationinpractice,soastoincreasethesuccessrateofsalespromotion.

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