基于手机游戏网络评论的玩家群体情感分析.docx

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摘要：近年来手机游戏逐渐发展，手游因为其低门槛、便捷性和碎片化使得其快熟融入市场，而手游本身日渐火热也给其论坛带来了更多热度。本文采集百度贴吧等平台中对《战双帕弥什》及《崩坏3》游戏的帖吧数据，运用Python编程语言中的SnowNLP工具，结合jieba中文分词库，针对手游评论及玩家信息展开深入的情感分析。在分词处理与停用词筛选环节，对SnowNLP方法进行了精细优化，并更新了语料库，以确保模型与研究主题的高度契合。通过训练和优化，构建了一个适用于手游领域的情感分析模型，并深入探讨了手机游戏论坛的舆情实况。研究发现，经济发达地区的玩家群体对动作手游表现出较高的关注度。这一发现对于理解手游市场动态、优化游戏产品推广策略具有重要意义。

关键词：情感分析；手机游戏；网络评论；snownlp

Analysisofplayergroupemotionsbasedonmobilegamenetworkreviews

Author:WeiqiCenTutor:ProfessorLinglingJin

(CollegeofMathematicsandStatistics,HainanNormalUniversity,Haikou,571158)

Abstract:Afterundergoingsignificantdevelopment,mobilegameshaveseamlesslyintegratedintothemarketduetotheiraccessibility,convenience,andfragmentednature.Thisincreasingpopularityofmobilegameshasledtoasurgeofinterestintheirassociatedforums.ThecurrentstudyhasgathereddatafromplatformssuchasBaiduTieba,focusingonthegamesPunishing:GrayandHonkaiImpact3.UtilizingrigorousscientificmethodsandtheSnowNLPtoolswithinthePythonprogramminglanguage,alongwiththeJiebaChinesewordsegmentationdatabase,anextensiveemotionalanalysisofmobilegamecommentsandplayerinformationwasconducted.TheSnowNLPmethodwasfinelytuned,andthecorpuswasupdatedtoensureahighdegreeofrelevancetotheresearchtopic.Throughmeticuloustrainingandoptimization,asentimentanalysismodeltailoredforthemobilegameindustrywassuccessfullyestablished.Beyondevaluatingthesentimentofcomments,thestudydelvedintothepublicopiniondynamicswithinmobilegameforums.Thefindingsrevealthatplayershailingfromeconomicallydevelopedregionsexhibitaheightenedinterestinaction-orientedmobilegames.Thisobservationholdssignificantimplicationsforcomprehendingthemobilegamemarketsdynamicsandoptimizingpromotionalstrategiesforgameproducts.Theobjectiveofthisresearchistocomprehensivelyrevealtheauthenticplayeropinionbehindthepopularity