橘黄色ppt模板之在线新闻传媒OnlineJournali.pptVIP

PaulBradshawCityUniversity,UKPublisher,OnlineJournalismBlogFounder,HelpMeIOnlineJournalism?(anintroduction)

?Theinternet?cutsoutmiddlemen

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(after)

MartinBelam?(/cbet_blog/2009/08/news_paywalls_and_scarcity.php)

?Beingagoodwriterisnolongerenough

“exofficio”

(before)

(after)

AURLisanobviousasset.?ThesiteyoubuildatyourURLshouldbecomeyourgreatestbusinessasset,butyoullneedtobuildmanysmallerassetswithinthatsitefirst.?

Anactivereadercommunityisanasset.Thattakestimetodevelop.RobertNiles-?/ojr/people/robert/201001/1816/

?Newjobs,newemployers

/2009/01/how-long-can-print-newspapers-last.html

/chart-of-the-day-workers-employed-in-newspaper-publishing-2009-12

/video/boston-globe-tailors-print-edition-for-three-remai,17572/

source:Ofcom(.uk/research/cm/icmr08/converge.pdf)

Internetadgrowth2000-2008source:IAB

Thisjob?isjustaslikelytoattractpeoplewho’vesetupcommunitywebsitesorblogsandhaveapassionfortheirlocality.SarahHartley-/2009/10/16/beatblogging-–-what-is-it/

Iwanttoseesocialmediabecomeapartofthefabricoftheday-to-daywork.JulianMarch,SkyNews-/column.asp?id=31aid=179903

Imafraidyourenotdoingyourjobifyoucantdothosethings.Itsnotdiscretionary.PeterHorrocks,Director,BBCGlobalNews-http://www.guardian.co.uk/media/pda/2010/feb/10/bbc-news-social-media

Source:MagazinesTheirWebsites,CJRstudy(2010)

?Gettingyouinthebestposition

Multimedia,datajournalism,communitymanagementLeader,notafollower-Lastingassets(ifyoumaintainthem)?

?Break.

?Assignments

1:groupportfolioofwork-Newsgathering-ProductionDistribution(socialactivity)Law,ethics,strategy,commerce2:individualreportoncommunitystrategyResearchCreativityAnalysis?

BriefstocomeonMoodleQuestions??

?Part2:Anetworkofnetworks

Millionsofprivate,public,academic,business,andgovernmentnetworksoflocaltoglobalscopethatarelinkedbyabroad