国际市场营销学 （原书第18版）测试题答案 Chapter 5 Culture, Management Style, and Business Systems_answerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter5Culture,ManagementStyle,andBusinessSystems

1)Adaptationrequiresbusinessexecutivestoforsaketheirwaysandchangetolocalcustoms.

Answer:FALSE

Explanation:Adaptationdoesnotrequirebusinessexecutivestoforsaketheirwaysandchangetolocalcustoms;rather,executivesmustbeawareoflocalcustomsandbewillingtoaccommodatethosedifferencesthatcancausem