国际市场营销学 （原书第18版）测试题答案 Chapter 8 – Developing a Global Vision through Marketing Research.docx

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InternationalMarketing,18e(Cateora)

Chapter8DevelopingaGlobalVisionthroughMarketingResearch

1)Inthecontextofproblemdefinitionininternationalmarketingresearch,theenvironmentswithinwhichtheresearchtoolsareappliedareoftendifferentinforeignmarkets.

2)Themarketingresearchprocessshouldbeginwiththedeterminationofthesourcesofinformationtofulfilltheresearchobjectives.

3)Datathathas