国际市场营销学 （原书第18版）测试题答案 Chapter 9 Economic Development and the Americas_answerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter9EconomicDevelopmentandtheAmericas

1)Ofthethreekindsofdistancesthatinternationalmarketersmusttraverse,timezoneshavethegreatestinfluenceonthesuccessoftheircommercialeffortsabroad.

Answer:TRUE

Explanation:Timezonesmakeadifference.Jetlagisanimportantproblem.Amongthreekindsofdistancesthatinternationalmarketersmusttraverse—miles,time