国际市场营销学 （原书第18版）指导教案 Chapter 5 Culture, Management Style, and Business Systems.doc

Chapter05-Culture,ManagementStyle,andBusinessSystems

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Chapter5–Culture,ManagementStyle,andBusinessSystems

TeachingObjective

Businesscustomswithinacountryareanextensionofthecountry’sculture.Therearemanysimilaritiesinhowbusinessisconductedfromcountrytocountrybutth