国际市场营销学 （原书第18版）测试题答案 Chapter 1 The Scope and Challenge of International Marketing_ answerkey.docx

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InternationalMarketing,18e(Cateora)

Chapter1TheScopeandChallengeofInternationalMarketing

1)Today,becominginternationalisaluxuryonlysomecompaniescanafford.

Answer:FALSE

Explanation:Foragrowingnumberofcompanies,beinginternationalisnolongeraluxurybutanecessityforeconomicsurvival.

Difficulty:2Medium

Topic:ChallengesandOpportunitiesCreatedbyGlobalization

LearningObjective:01-01Th