利乐TetraPak食品补充剂和营养类新产品开发的成功秘诀白皮书英文版17页.pdfVIP

NOURISHYOURIDEA

TOMARKET

IdentifyingOpportunitiesintheFoodSupplementandNutrition(ReadytoDrink)Category

INTRODUCTION

Thehealthandwellnesstrendcontinuestodrivefoodandbeverageinnovation.Asaresult,theFood

SupplementandNutritioncategoryhasexperiencedsignificantgrowthoverthelastfiveyears.Toputthisin

context,thesportsnutritionmarketaloneisexpectedtobeworthover$45billiongloballyby2022,upfrom

1

$28billionin2016.Whileinthemealreplacementsegment,lifestylechangesaretransforminghowfoodand

beveragesareconsumed,withoverathirdofrespondentsinaglobalsurveysayingtheynowusenutritionaland

performancedrinksasasubstituteformeals.2

“Thesportsnutritionmarketaloneisexpectedto

beworthover$45billiongloballyby2022.”

Consumerdemandforproductsthatsupportahealthylifestyleisstrong,andsoistheirdesireforthenew–

whetherit’snewclaims,newconcepts,newingredientsornewpackaging.Alongsidethis,researchindicates

thatconsumersarewillingtopayapremiumforproductsthatsupportahealthylifestyle.Themarketpotential

withintheFoodSupplementandNutritioncategoryisclear.Thechallengeforfoodandbeveragemanufacturers

ishowtoinnovatequicklyandcost-effectivelyenoughtotakefulladvantageofthisgrowingopportunity,while

ensuringrobustproductdifferentiation.Thiswhitepaperexploreswheretheseopportunitieslieandthekey

areastoconsidertoensureyourideasaresuccessfullynourishedtomarket.

KNOWLEDGEISPOWER

Intoday’strend-drivensociety,consumersarealwaysonthelookoutforthe‘nextbig

thing.’Thiscontinuousdemandforproductsisputtingmanufacturersunderpressureto

speeduptheirinnovationandgettomarketquicklytoremaincompetitive.Getitright

andthepotentialishuge,getitwrongandit’sawastedinvestment.

UNDERSTANDINGTHEMARKET