ClarkstonConsulting2022年维生素和营养品行业趋势英文版5页.pdfVIP

2022

VitaminandNutrition

IndustryTrends

clarkston

CONSULTING

heVitaminandNutritionIndustryexistsastheintersectionbetweenhealthandconsumergoods.This

Tindustryrangesfromimmune-boostingnutrientstodietarysupplements.Productsinvitaminsand

nutritionprovidespecializedandaccessiblehealthbenefitstoconsumers,includingregulatoryneeds,

healthandfitnessgoals,anddietarydeficits.Asaresultoftheeventsofthepastyear,consumershave

prioritizedtheirpersonalandenvironmentalhealththroughsupplements.BoththeCOVID-19pandemicand

climatecrisishavedirectlyimpactedthevitaminandnutritionindustrytrendsof2021,alongwith2022

predictions.

Anexpandingfocusonpersonalhealthandashifttowardself-directedhealthcarehascreatedanincreased

demandforvitamins,includingsupplementingdietarypreferenceslikevegetarianismorveganism.Companies

arealsoactivelyparticipatinginsustainablepractices,asnutritionaltechnologyincreasestheirproductline

whileleveragingthemanyhealthbenefitsoftheplantstheyharvest.Inaddition,theplatformstopurchase

vitaminsandnutritionalsupplementshaveexpanded,allowingconsumerstopurchaseproductsfromhomeand

staynutritiouson-the-go.

TheVitaminandNutritionIndustryhaswideneditsaudienceoverthepastyear,assupplementstakemany

consumableformsbeyondatabletorcapsule.Consumersnowcanformacommunitywithintheir

health-consciouspeers,withsubscriptionboxesandcommunityoutreachprogramsprovidingaspacefor

consumerstocontactothersinterestedinvitaminsandnutrition.Nowmorethanever,consumersarelookingto

fosterbothpersonalandcommunityhealth,andthisindustryisprovidingaplatformforpeopletoengageand

exce