艾昆纬IQVIA2026智能体AI驱动的消费者健康革命白皮书英文版23页.pdfVIP

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AnAgenticAI-PoweredConsumerHealth

Revolution:ScenariosonHowFoundation

ModelsandAIAgentsCouldTransform

Discovery,Trust,andCommerce

VOLKERSPITZER,VicePresident,GlobalRD/RWEServicesThoughtLeadership,IQVIAConsumerHealth

STEPHANIEKRAMMER-LUKAS,Director,GlobalRDRWEServicesThoughtLeadership,IQVIAConsumerHealth

INÊSROCHA,AssociateDirector,GlobalRD/RWEServicesThoughtLeadership,IQVIAConsumerHealth

MATTHEWSTEWART,AssociateDirector,GlobalMarketing,IQVIAConsumerHealth

Tableofcontents

Executivesummary1

Introduction2

PointA—HowAIalreadyshapesconsumerhealthtoday3

PointB—Anagenticfutureforconsumerhealth4

TheriseofpersonalizedAIhealthadvisors:Fromsearchtorelationship4

Thetransformationofe-commerce:Frommarketplacetointelligentintermediary7

ReimaginingadvertisinginanAI-curatedworld9

Evidence,transparency,andthenewcurrencyoftrust11

Navigatingtheregulatoryfrontier:ComplianceinanAI-firstworld12

Ethicalconsiderationsandthedemocratizationchallengein

AI-mediatedconsumerhealth14

Isthereaneedtobalanceagenticefficiencywithhumanexperience?15

Strategicimperativesforindustryleaders16

Conclusion:Fromdisruptiontoopportunity18

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