节日营销实战手册：黑五，从算法开始.pptxVIP

TheMarketplaceHolidayPlaybook:NOVE

WHYBLACKFRIDAY

STARTSINTHEALGORITHM

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TheMarketplaceHolidayPlaybook:WhyBlackFridayStartsintheAlgorithm2

TheMarketplaceHoliday

Playbook:WhyBlackFriday

StartsintheAlgorithm

BlackFriday.CyberMonday.Theholiday

season.Thesepeakshoppingmoments

havelongbeendefinedbythethrillofthe

deal,therushoflimitedtimeoffers,and

thescrambleforscarceinventory.Yet,even

asearlyvisibledealsbegintosurface,the

realBlackFridayhasbeenunderwayfor

months,largelyunseen,deepwithinretailer

algorithmsandLLMs.

Fortoday’sbrandsandretailers,the

playbookhasfundamentallychanged.

Successin2025andbeyondisn’tmerelyaboutthediscountsyouofferontheday;it’sabouttheintricate,months-longdancewithmarketplacealgorithmsthatdictateswhetheryourproductsareevenseen.

So,howdoyouprepareforaholidayrushthatbeginsmonthsinadvanceandunfoldsbehindthedigitalcurtain?Itallstarts

withtrulyknowingyourconsumer,early.

TheEvolvingRoleofMarketplaces

Thedigitalrevolutionhasenteredanewphase,onewhereonlinespendinghasstabilizedandconsumersembraceatrulyblendedapproachtoshoppingandrediscoveringphysicalretailwhilestilldemandingdigitalconvenience.

Yet,asVML’sFutureShopper2025reportreveals,frustrationprevails.Shoppersremainsurprisedathowpoorlymanybrandsandretailersexecutethefundamentalsofdigitalexperience,andtheconsumerloveaffairwithallthingsdigitalisstartingtoplateau.Inthiscomplexlandscape,understandingthealgorithmicgatekeepersofmarketplacesaheadoftheholidayshoppingseasonisnotjustanadvantage—it’sanecessity.

Whatremainsconstantinourresearchistheundeniablegravitationalpullofmarketplacesontheoverall

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