2025 年 欧洲CEO 核心议程：核心要点全景解析.pptxVIP

EuropeanEdition

EUROPE’SBUSINESSLEADERSSETANEWGROWTHAGENDA

CEOsseeopportunityinMA,AI,andgeopolitics,oursurveyfinds

Theglobaleconomyissluggishthisyear,butEuropehasbeenespecially

lethargic.Theprojectedgrowthrateofalittleover1%intheEuropeanUnionandtheUnitedKingdomfor2025trailsmostmajoradvancedeconomies.

Pressuresaremountingonallsides.Businessesfacenewtradebarriersin

theUnitedStates—theirlargestsingleexternalmarket—andincreased

competitionfromChineseimports.Elevatedinterestratesarekeeping

financingconditionstight.Andhighdebtlevelsarethreateningdomesticpoliticalstability,asevidencedbytherecentcollapseofformerFrenchPrimeMinisterFrançoisBayrou’sgovernmentoverproposedausteritymeasures.

Amidthesemanychallenges,Europe’sbusinessleadersreckontheyneedtocreatetheirownopportunitiesratherthanwaitforarisingtidetoliftthem,accordingtoanOliverWymanForumsurveyof77EuropeanchiefexecutivesconductedfromJunetoAugust2025.

Manyaredoingjustthat—bypursuinggrowthviaorganicandinorganicmeans,investinginartificialintelligenceandtheworkforceskillsneededtoutilizeit,andlookingtocarvetheirownopportunitiesoutofanincreasinglyfragmentedglobalmarket.Amajorityofrespondents(56%)citedagrowthdriverastheirtoppriority,withthemostpopulartacticbeingrevenueupliftincludingpricingandcustomerloyalty.

ThefocusongrowthbroadlyalignswiththeapproachofCEOsofNewYorkStockExchange-listedcompaniessurveyedbytheForumandNYSEearlierthisyear.Inbothregions,CEOsareemphasizinggrowthinitiativesevenastheymaintaincommercialdisciplinetofundandscaletheirambitions.

Notably,Europeansarenoweagertogrowthroughdealmaking,anarea

wheretheyhavelaggedinrecentyears.Eighty-sevenpercentofsurveyed

CEOsplantopursuemergersoracquisitionsinthe