品牌指数标准QBIS2008.docxVIP

品牌指数标准QBIS2008.docx

品牌指数标准QBIS2021QianjiaBrandIndexStandard2021

〔第一版〕

制订：千家品牌实验室

时刻：2021年1月1日

名目

1、前言..................................................................................3

1.1目的.............................................................................3

1.2准那么.............................................................................3

1.3概述.............................................................................3

2、品牌指数理论依据.....................................................................4

2.1品牌生态学理论背景.............................................................4

2.2品牌2.0理论中的生态元素......................................................4

品牌.......................................................................4

品牌母体.....................................................................4

树冠.......................................................................5

树干.......................................................................5

根.........................................................................5

品牌接触点.................................................................5

2.3.2品牌自触点.................................................................5

2.3.3品牌它触点.................................................................6

2.3.4品牌基触点与品牌底触点....................................................6

品牌基触点...............................................................6

品牌底触点...............................................................6

2.4品牌投影值测量法..............................................................6

3、品牌指数指标........................................................................8

3.1品牌识不.......................................................................8

3.2信息化建设.......................................................................8

3.3渠道建设.......................................................................9

3.4客户拓展.......................................................................9