BEC商务英语（中级）阅读模拟试卷129.pdfVIP

BEC商务英语（中级）阅读模拟试卷

129

一、概括文意配伍本（题共7题，每题分，共7

分。）

Lookatthestatementsbelowandthebookreviewon(heoppositepage.Whichsectionof

thearticle(A,B,CorD)doeseachstatement(17)referto?Foreachstatement(17),mark

oneletter(A,B.CorD)onyourAnswerSheet.Youwillneedtousesomeoftheseletters

morethanonce.Example:0Itincludesdiscussionabouttheinitiationbehindthesales.

0ABCD

_—_—_LLJAGREATSALESCAMPAIGNSThisbook

examinesthemostsuccessfulsalescampaignsofrecentyears.Itprovidesexamplesof

howmajorconsumerbrands,likeCocacola,Nike,3MandToyota,havebeenpromoted

inmagazinesandnewspapers.Itincludesinformationaboutthecreativeandplanning

processbehindthepromotionofthesepopularproducts.BTHEAUTOMOTIVE

INDUSTRYTODAYFindouthowtopexecutivesfromleadingcarcompaniesviewthe

changingrelationshipsbetweenmanufacturesandtheirsuppliers.Thisbookisaseriesof

interviewswithleadingplayersintheindustiy:purchasingmanagersdiscusstheriseof

globalsuppliersandchiefexecutivespresenttheinternationaltrendtowardsmergersand

acquisitionsintheindustry.CTHEEXECUTIVESHANDBOOKThisneweditionof

TheExecutivesHandbookprovidesananalysisofthemainpoliticalandeconomic

trendsofthelate1990s.Itisespeciallygoodincoststructures,changingconsumertrends

andcrossborderexpansion.Thesearekeyelementsthataffectinternationalbusiness

deals,makingthebookessentialreadingforanyoneinvolvedininternationaltrading.D

LEADYOURCOMPANYTOSUCCESSThisisacollectionofindepthinterviews

withsomeoftheworldstopbus