原创力文档- 1
- 0
- 约8.99千字
- 约 13页
- 2026-10-21 发布于河北
- 举报
PAGE
PAGE11
论公共关系在市场营销中的特殊作用
Abstract
Publicrelationsstressedcommunication,triestoestablishakindofmutualunderstanding,trustrelationshipbetweentheenterpriseandthesocialpublic,istheessenceofmanagementartofakindofseekingunitywithinandoutside,toseekdevelopment,soastopromotetheenterprisestoachievetheirgoals.Changeofmodernmarketingconcept,makethepublicrelationsbecameanimportantpartofenterpriseintegratedmarketingcommunication,andpublicrelationsinthetheoryofcrisismanagementinmodernenterprisemarketingpracticeshowsmore
文档评论（0）