经济学管理学基础知识及其应用.doc

和君咨询《基础知识及其应用》资料选读 Table of Contents A Note On Frameworks Strategic Tools Frameworks Economics Frameworks Finance Accounting Frameworks Sample Cases… An Introduction Sample Case Suggested Solution Profitability Cases Market Entry General Strategy Cases More Case Questions To Try Market Sizing Estimation Cases More Market Sizing Estimation Cases To Try Brainteasers Cases With SlidesA Note On Frameworks By the time you face a client, we would like you to feel very confident that you can listen to a description of a situation, and rapidly put together a systematic, logical way of analyzing it. As a consultant, the first important thing is how well you break a problem down and then logically try to solve it. We want you to be able to say to yourself, “I’ve done this for several cases; I know I can deal with it.” A framework can guide your intelligent questioning of the clients, lets you lay out your analysis in a coherent manner, and lets you apply your experience to the case by pointing out how the case is an instance of a more general problem to which your experience applies. We cannot overemphasize that this is a skill developed through practice. There is no substitute for confronting a case, building your own systematic way to analyze it, then improving your model through discussions with others. Never be afraid to expose your model to others for fear that it is crude, incomplete, or wrong. All frameworks have holes in them. That’s the whole point of practicing—to learn how to improve your initial models so that you will have a richer and more sophisticated set of organizing schemas to draw upon. What is a framework? The world is confusing, and to understand cause-effect relationships, we have to distill most problems to their essence. That’s what theory does, highlight the most important aspects of a situation that account for most of the variance between specific instances of the situation. You might call these important aspects “drivers” or “critica