MBA市场营销毕业论文.docVIP

中国科学技术大学 MBA硕士研究生学位论文 论文题目：AU公司电视液晶面板经营策略研究 Abstract TFT LCD industry is one of the important industries supported by state government in recent years. Because of the sustainable growth of market demand and new growth from new application, all of the TFT LCD makers keep investing on this industry; And,rencent years,even the IT products such as mobile phone, laptops are getting matured, but the LCD TV market is expanding since 2006,and LCD TV’s good performance lead the whole TFT LCD business’s scale is expanding greatly. AU Company is the number three TFT LCD Company in the world. Sin