酒店餐饮与社会餐馆比较研究.pdfVIP

酒店餐饮与社会餐馆比较研究 摘 要 社会经济的发展使我国餐饮业出现多姿多彩的繁荣局面，而酒店餐饮和社会餐 馆是餐饮业两支重要力量。目前酒店餐饮面对着社会餐馆的挑战，经济效益呈下降 趋势，经营状况处于劣势。酒店餐饮应该努力发挥自身财力丰厚，设备精良，人才 济济，技术高超的优势，学习社会餐馆经营灵活，特色突出，服务具有亲和力，营 销策略周密的特点来取长补短。具体操作上，酒店餐饮应从经营原则，服务质量， 经营管理，营销策略这四个方面入手，扬长避短，追求创新，从而建立特色品牌， 掌握科学管理方法，形成整体优势，迈向酒店餐饮发展的成功之路。 关键词：餐饮业 酒店餐饮 社会餐馆 营销策略 I 酒店餐饮与社会餐馆比较研究 Abstract The development of social economy makes the catering trade of our country present the colourful prosperous situation, and hotel food and beverage and social restaurant are two pieces of important strength of catering trade. The hotel food and beverage face the challenge of the social restaurant at present, the economic benefits present the downward trend, the management state is in inferior position. The hotel food and beverage should give full play to ones own financial resources generously , superior equipped , the galaxy of talent, the advantage with superb technology, study the social restaurant to manage flexibly , the characteristic is outstanding , serve and have the characteristics that affinity , the marketing tactics are careful to learn from others strong points to offset ones weaknesses. Concrete to is it go to to operate, hotel food and beverage comply with business priniciples , service quality, manage, marketing tactics 4 these start with, maximize favourable factors and minimize unfavourable ones, pursue innovation , thus set up characteristic brand, grasp the scientific office procedure, form the whole advantage, march toward the avenue to success of hotel food and beverage development. key words：Catering trade Hotel food and beverage