探析北京老字号清真餐饮发展.pdfVIP

探析北京老字号清真餐饮的发展 摘 要 独具特色的北京清真餐饮文化是北京文化的重要组成部分，它以丰富的文化底 蕴和历史传统享誉中外，北京清真餐饮可以说是北京丰富的餐饮文化中的一个亮 点。北京清真餐饮中拥有众多百年清真老字号品牌，个个称得上是金字招牌，深受 京城百姓的欢迎。北京清真老字号，同其他一些古老传统文化一样面临挑战，遭受 冲击，正逐步陷入困境。本文笔者概览北京清真餐饮的发展历程及特点，从北京老 字号清真餐饮业现状和面临的问题入手，分析了北京老字号清真餐饮业衰落的原 因，就振兴老字号清真餐饮业提出了规范管理、创新品牌、挖掘文化内涵以及加强 宣传等具体措施，以求实现老字号清真餐饮在传承中进行创新并提升品牌竞争力。 关键词：北京 清真餐饮 老字号 发展 II 探析北京老字号清真餐饮的发展 Abstract The culture of Muslim diet with distinctive features is a major part of the Beijing culture and it was known for its unique background and glorious tradition ．There are many enterprises with traditional known brands of hundreds years in Beijing Muslim diet，that as well known as golden brands in Beijing ．The enterprises with traditional Beijing known brands like any other traditional cultures ，are facing challenges one the wane ．After analyzing the reason of the decline, it has suggested the views of how to promote the Muslim traditional known brands improving the brands competitive and develop Beijing Muslim diet. Key words: Beijing, Muslim diet, Enterprises with traditional known brands, development III 探析北京老字号清真餐饮的发展 目 录 引 言…………………………………………………………………………………….1 一 清真餐饮概述……………………………………………………………………….2 （一）“清真”的来源………………………………………………………………..2 （二）清真食品的禁忌……………………………………………………………2 （三）清真饮食的特点…………………………………………………………….3 二 北京清真餐饮业的发展历程及特点……………………………………………….3 （一）北京清真餐饮业的发展历程………………………………………………3 （二）北京清真餐饮业的特点……………………………………………………4 三 北京老字号清真餐饮业的发展现状及存在问题………………………………….5 （二）北京老字号清真餐饮业的现状………………………5 （三）北京老字号清真餐饮业现存问题…………………………………………6 四 北京老字号清真