体育用品零售店的营销管理过程的分析与设计.pdfVIP

体育用品零售店的营销管理过程的分析与设计 摘 要 重观当今的体育用品市场，大商场，大专卖店呈现出一幅生机勃勃的景象，如 今我们社会对体育用品的需求也主要由这些大型的卖场提供。这些大型的卖场在基 础实施，产品配备，售后服务等方面都相当的完善。这种情况下小型的体育品零售 店的生存和发展就显得相当困难了，以往很多的小店铺都消失了，但同时依然有一 些新兴零售店出现，并且发挥了自我的优势找到了市场空缺，把握住了市场的需求。 虽然这些小型的体育品零售店只是茫茫商海中的一个很小的商业形式，但其本身的 建设，经营，管理，仍然需要科学的分析设计，小型体育品零售店相比大型的专卖 店，他在对体育产业，体育产品，体育文化等方面需要有更深层的认识。 本人以当初自己的实体店铺为例，通过前期的市场的调查，店铺的基础策划， 到后期的店铺实体建设，店面的经营管理等工作，来对整个体育用品零售行业的营 销管理过程做出分析与设计。 关键词：体育用品，体育文化, 专卖店，体育品零售店 体育用品零售店的营销管理过程的分析与设计 Abstract The athletics market of the heavy view now, big market, the big monopoly store presents an an animate prospects, the our society in now is too main to the need of the athletics thing to sell an offering largely from these. These sells largely the field puts in the foundation into practice, product equipment, after-sales service etc. aspect is perfect all and very. This kind of circumstance descends the small scaled athletics article retails the store existed with developped and then seemed to be very difficult, former a lot of small stores all disappeared, but appear the some newly arisen retail price store still at the same time, and developped the advantage of the ego found out the market gets empty to lack, holding the need of the market.Although these small scaled athleticseses article just retail the store company a pimping business form of the sea inside, its oneself of developments, management, management, still need the analysis of science design, the small scaled athletics article retails the store compares the large monopoly store, he at to athletics industry, athletics product, athletics culture etc. aspect the demand has the deeper cognition.Oneself with oneself the entity store of developments for a marketing for, to whole profession manages the some method in