外文翻译--在线视频的增长开阔了眼界.docVIP

本科毕业论文外文翻译 外文题目： Online Video Grows and Open eyes 出 处： ABA Bank Marketing 作 者： Walt Albro Introduction In the past, video was limited to television advertising—Which many community bank marketers were reluctant to do because .e cost and unfamiliarity of the medium. But todays surge of video interest is not for broadcast or cable TV. Its mostly for online viewing. To produce these videos, some marketers are doing the shooting themselves. Others are hiring outside agencies. Some are purchasing packaged videos that can be customized for individual banks. Many videos are being posted on the banks own Web site. Others are linked to e-mails as part of online marketing campaigns. Others are placed on Internet sites such as YouTube. Advertising new products or services is just one of the many uses of these videos. Banks are employing them to inform or educate their customers and prospects about financial issues. Some are deploying them as promotional backgrounders to acquaint customers with the banks history and employees. A few banks, for example, are regularly videoing their president or CEO talking about the institutions safety soundness or its quarterly earnings. Big banks may be advertising on network television, but community banks are finding an audience by expanding into Web-site videos. Video on the Internet has proved to be a wonderful way for us to communicate with our customers, says Jan Knock, vice president of marketing at Iowa State Savings Bank (assets: $180 million). Creston, Iowa . The media may be new, but we are delivering essentially the same message we did before. ABA Bank Marketing magazine talked with a sample of five community bank marketers from around the country to learn how they are using online video and to hear what problems or benefits they see with the medium. Online Video Was a Logical Choice to Promote a New internet Service After developing a new online personal money management