外文翻译--做好“随时随地”的承诺.docVIP

Making good on the anytime, anywhere promise （Meleis, Sherie. ABA Banking ,2010.2 (4):36-38） How some banks keep their web experience fresh and flexible, pushed by mobile developments On a recent blustery, winter afternoon two staffers of nearly $160 million assets Legence Bank based in Eldorado, Ill., chatted on the phone with ABABJ about its fresh looking website. It makes use of a rotating center banner that features its Smart Business Checking, a charity oriented, third party checking brand called Kasasa, a Boomerang Bucks reward program, and a trade publication cover article trumpeting its can-do approach to making smart hires and motivating staff. This was enough formation to sink a landing page of old, but with Flash and similar technologies, all of the messaging streamed along, staying long enough in the visual field only to tantalize. (Each product page features a Tell me more email generator or Apply Now link to generate leads or applications.) When it searched for a partner to help update the site in 2007, Legence was interested in making the site look modern while signaling the banks with-it-ness. Transactions needed to be kept intuitive. Designed in 2008 by Austin based First ROI, the Legence site now succeeds on those terms, notes Vicki Commiskey, senior marketing and communications counsel. If theres an opportunity to provide a useful service, we want to make it happen, she said. Wayne Garret, vice-president of IT chimed in: Were always on the hunt for good vendors to partner with to do more with the channel. Big-bank sites not always better Thanks to a face-off among internet vendors to improve product offerings as an extension of their core processing services, the old divide between big bank and community bank capability is closing. Of the consolidated base of vendors that remain, channel products are meeting community bank needs. Take Farmers State Bank of Munith, Mich. Laurie Goodlock, director of marketing-certified financial services at the $6