专业农村媒体对农民话语权的建构——以《南方农村报》为例.pdf

中文摘要 目前,农村传播日益受到新闻传播学者的关注。但相关的研究对象多是综 合性媒体或都市类媒体,而对专业农村报的专门研究则少之又少。本研究试图 打破这一传统,立足于以农民为受众定位的专业农村媒体,以《南方农村报》 为研究对象,探讨专业农村媒体该如何构建农民话语权,这可以为其他省级农 村报提供经验借鉴,同时对于党报的“三农”报道也有着重要的参考价值。 本文探讨的“对农民话语权的建构”,主要是媒体运用媒体话语权,通过新 闻业务操作,农民利益表达提供渠道,改变作为主体受众的农民在媒体上“失 声”的现状,实现农民话语权的延伸。从文本角度看,农民话语权的建构重点 体现在媒体对农民利益的表达和形象建构两方面。 本文前部分以内容分析为方法,重点从“是什么”的角度,阐述《南方农 村报》建构了一个什么样的农民话语。研究发现:调查性报道是对农民利益昀 为集中的表达;在评论板块中,专家、媒体和农民都得到“发言”,各自话语权 的得到平衡;对农民形象建构也更加立体全面,凸显了人文关怀。 后部分用文献分析和定性研究方法,从“为什么”和“怎么办”的角度, 分析了《南方农村报》的“代民立言”实现了农民话语权在大众媒体的再现。 并提出一些对专业农村媒体改进“三农”报道的看法和建议:将农民成为报道 的消息来源主体,增加调查解释性报道和评论的比重,学会“讲故事” ,加大跟 踪报道力度,并根据实际情况完善专题策划,增加具有现代化意识的报道,要 更加注重人文关怀,建构全面立体的农民形象等。关键词:《南方农村报》 ;专业农村媒体;农民话语权Abstract Rural Communication has have become an increasing concern of scholars in Journalism and Communication. But most of their research subjects on this field are integrated national media or urban onesThere is rarely relative research on rural newspaper. This paper will take Southern Rural News, a paper focusing on rural audience, as a example, and discuss how should professional rural media establish farmers’ speak right in media. It can provide the other provincial rural newspaper and even Party-owned newspaper some important reference valueThe construction of farmers’ speak right to be discussed in this paper is to give rural people more speak right in media and change the phenomenon of ‘losing voice’ of farmers in media, by journalism practiceIt can be characterized by expression of the interests of farmers and image construction in news coverage The former part of this paper will analyze what farmers discourse has been constructed in Southern Rural News, by the method of content analyzing. It was found that investigative reporting gives farmers the expression of their interests; expects, media itself and farmers all have the floor to speak in editorial edition; farmers’ images were better established in Southern Rural News’ coverageThe later part of it will mainly illustrate and summarize ex