《杨澜访谈录》对知名奥运人物的形象建构研究.pdfVIP

摘 要 北京奥运会期间，东方卫视推出了50期深度电视人物访谈——《杨澜访谈 录》之东方看奥运系列节目，对来自体育竞技、与奥运有关的政治、经济、文 化等领域的知名奥运人物进行专访。 本文以节目访谈内容的框架设置和人物形象建构为研究对象，以框架分析 理论为基础，采用个案分析法、文本分析法中的框架分析等定性研究方法，主 要研究以下四方面问题：（1）节目访谈内容的主题框架是什么；（2 ）在此主题 框架下建构起来怎样的知名奥运人物形象；（3 ）主题框架与人物形象的成因；（4 ） 节目是否延续了目前深度电视人物访谈的话题模式和形象建构模式？以及它是 否有个性或突破之处？ 研究发现，节目访谈内容的主题框架设置和人物形象建构基本延续了目前 我国深度电视人物访谈节目的既有模式。这是由三大因素共同作用而成的：一 是《杨澜访谈录》既有制作经验和思路的影响，二是社会主流价值取向的推动， 三是大众文化在电视人物谈话节目的需求与发展。 节目的个性与突破之处在于，一是主持人杨澜与访谈对象分享、交流奥运 经历与感悟，二是她将个人对奥林匹克运动的理解融入访谈，用自己的观点引 出访谈对象的观点，形成观点的共鸣或碰撞。在故事分享和观点交流中，节目 内容走向深刻，人物形象更加丰满。 1 Abstract During the Beijing Olympic Games, Dragon TV launched a 50-depth television interview program which is called Oriental look at the Olympic Games series of Interview with Yang Lan. It conducted exclusive interviews with well-known Olympic figures who are from the sports competition field, or the Olympic-related political, economic and cultural field. This paper shows the frame setting and the image building of the interview for the study. It is based on the theory “frame analysis”, applying qualitative methods such as case analysis, frame analysis of text analysis. The four major questions which are discussed are the following: (1) what is the thematic frame of the interview program; (2) how is the well-known Olympic figures’ image built under the thematic frame; (3) the causes of the thematic frame and the image of the figures; (4) whether the interview program follows the topic mode and the image building mode which are employed in contemporary depth interview on television and whether it possesses its own breakthrough. It is found that the thematic frame setting and the image building of