江西化纤化工有限责任公司创新战略困局的反思.pdfVIP

要 江西化纤化工有限责任公司是一家传统国有企业，十年来企业由化工化纤主 业逐步向环保建材、IT 行业拓展。但在这种多元化的创新战略指引下，企业实力 并没有得到相应的提升，而是进入到生产经营的困境。困难的产生来自企业发展 战略和企业实际的严重脱节，而对未来发展方向的盲目判断、内部管理的缺乏规 范都最终导致了战略实施的失败。这在国内企业中，尤其是传统的制造业企业中 具有一定的代表意义。 本文以图表分析的方式展示了企业战略困境形成的过程，并从内部和外部两 个方面就创新战略的失误 行了分析，提出了公司创新战略面临的问题。随后， 文章结合创新战略理论对国内传统行业企业的创新战略 行了分析，最后文章结 合公司新订的十一、五规划对公司未来一阶段的创新战略制定、实施以及问题的 控制和对策提出了自己的建议。 该文所涉及的研究企业就是本文作者工作的企业，因此作者对企业发展的脉 络有比 清晰地认识。也希望通过本文的写作对企业未来的发展提供自己的一些 建议。 关键词：战略管理 创新 反思 1 Abstract JiangXi Chemical Fiber Co.Ltd., hereby abbreviated as JCFC, is a traditional state-owned enterprise. In the past decade, after some investment into other industries like building materials, Information Technology, etc, JCFC failed to get substantial progress and improvement on business performance, and to the contrast, JCFC was plunged into production and operation difficulties recently. Such difficulties could be attributed to disorder of JCFC s between strategy and practice. At the same time, misjudgement on future development is another key factor. Poor management also plays a major role in total failure. Such a tragedy is very typical as for state owned manufacturing enterprises The current article presents some analysis by graphics to show process of JCFC strategy failure, and would show some analysis from both domestic and exterior aspects. New questions would be put forward. Afterwards, the article would hold some analysis and recommendation of new strategy. At the end, in view of so-called five-year development plan of central government, new proposals and strategy would be studied and put forward. Composer of this article, who has some knowledge in industry and business, offers some proposals and analysis concerning strategy making. Titl