市场化条件下中石化江西分公司成品油经营发展战略.pdfVIP

要 2006 年11 月30 日，根据我国加入WTO 协定，我国成品油市场将对外开放， 这意味着作为国家战略物资的成品油经营生产企业一直享受的政府保护政策将予 以取消，成品油市场准入的门槛将向海内外具备一定资格的投资者打开，那末作 为江西省成品油经营主渠道的中石化江西分公司将如何应对呢？本文试图通过对 中石化江西分公司的历史沿革、现状的介绍，对所具有优劣势的分析，对所面临 的威胁及机会的分析，明确在市场化条件下，中石化江西分公司应采取的经营战 略。 全文共分为四个部分。第一部分集中介绍了中石化江西分公司的历史沿革和 现状。第二部分阐述中石化江西分公司在市场化条件下所面临的威胁与机会。从 行业的发展威胁、社会经济环境与政府政策、同类企业的竞争等三方面进行论述。 第三部分阐述了中石化江西分公司市场化环境下自身所存在的优势和劣势。 第四部分阐明了中石化江西分公司在市场化环境下经营战略方面应采取的对 策和措施。先后从构筑资 渠道、推进市场开发、获得顾客忠诚、实行成本领先、 推进制度创新、创立品牌形象、培育团队素质、实施多赢竞争战略、引入人力资 本管理、注重企业文化战略、开发和提高职业经理人素质等十二个方面进行了阐 述。笔者提出这一系列措施意图突出本文在实践中的现实指导性和操作性。 关键词：战略管理 中石化江西分公司 市场化 实例分析 1 Abstract November 30, 2006, in accordance with Chinas WTO accession agreement, Chinas refined oil market will be opened up, which means that as a national strategic commodities refined oil production of enterprises have been enjoying government protection policies will be canceled, refined oil market access threshold will be at home and abroad meet certain qualifications investors opened, then as Jiangxi refined oil operators in the channel Sinopec Jiangxi branch will be how to deal with? This paper attempts to Sinopecs Jiangxi branch of History and the status quo, which has advantages and disadvantages for the analysis of the opportunities and threats facing the analysis of specific conditions in the market, Sinopecs Jiangxi branch should be operating strategies. The full text is divided into four parts. The first part focuses on the Jiangxi branch of China Petrochemical History and the status quo. Part II of the Jiangxi branch of Chinas petrochemical market conditions in facing the threats and opportunities. From the threat of the development of socio-economic environment and government policies, and other similar enter