江西电信绿色网盟信息有限公司转型战略研究.pdfVIP

要 随着我国电信业重组和3G 牌照的发放，电信运营商进入全业务运营时代，电 信运营商正逐渐向综合信息服务提供商转型，投资趋势发生变化，资本性支出逐 渐减少，电信服务外包需求上升。作为中国电信公司 业的电信实业公司，在电 信主业转型，市场格局发生深刻变化的大背景下，企业的生存发展环境也在发生 了很大变化，电信实业公司面临诸多挑战和机遇。江西电信绿色网盟信息有限公 司作为江西电信实业下属子公司，也面临传统业务下滑，公司发展陷入困境，迫 切需要在新的市场环境中重新审视公司定位，实施战略转型，实现公司的可持续 发展。 本文介绍了江西电信绿色网盟信息有限公司的基本情况，通过对企业内外部 环境的分析以及电信服务外包业务分析，阐述了网盟公司实施转型战略的必要性， 提出网盟公司应抓住电信全业务运营环境下服务外包需求上升的市场机遇，积极 实施转型战略，努力打造成为一流的区域性和专业领域的代营代维服务外包提供 商，整合渠道资源，拓展增 业务。在转型战略实施方面，重点对公司企业文化 建设、组织结构和人力资源战略及商业模式进行了阐述，最后本文对企业转型过 程中的风险进行了分析，提出了风险防范的建议。 关键词：江西电信绿色网盟信息有限公司 转型 战略 1 Abstract With the telecom industry restructuring and the issuance of 3G licenses to telecom operators to enter the era of full-service operators, telecom operators are gradually integrated information service provider to the restructuring, changes in investment trends, capital expenditures decreased demand for telecommunications services outsourcing. The market has undergone profound changes in the pattern of background, the survival and development of business environment is also great changes have taken- place, telecommunications industry faces many challenges and opportunities. Jiangxi Telecom Green Network Union Information Co., Ltd. as a subsidiary of Jiangxi Telecom, is also facing decline in traditional business, the company plunged into the plight of the development is urgently needed in the new market environment, positioning the company to re-examine the implementation of strategic restructuring, to achieve the companys sustainable development . In this paper, through the basic information of Jiangxi Telecom Green Network Information Co., Ltd and the external environment analysis of telecommunications outsourcing services, the implement of strategic restructuring should seize t