宜春市人保财险公司发展农村商业保险的战略选择与实施研究.pdfVIP

要 改革开放以来，随着保险市场的全面开放以及国民经济的快速发展，越来越 多的农民意识到了保险的重要性，但是农村业务发展十分缓慢使得农村商业保险 陷入了尴尬的境地。江西省宜春市经 遭受强风暴、强暴雨的袭击，不少受灾地 区的农民血本无归，所以宜春市人保财险需要大力拓展农村商业保险。本文将对 宜春市人保财险公司发展农村商业保险的战略进行研究，通过大力发展农村商业 保险来向农民提供丰富的保险产品，并实现人保财险公司的壮大。 本文首先对论文的研究背景和研究意义以及文献综述等进行了介绍，接着对 相关战略理论和环境进行了分析，通过SWOT 、PEST、五力模型的分析来研究宜 春市人保财险公司发展农村商业保险的战略选择和实施环节，提出宜春市人保财 险公司应把重心放在产品差异化、销售渠道差异化和服务差异化的战略实施上， 通过采取这些措施来强化自身的品牌、产品和服务优势，加大业务拓展能力，专 注于保险业务，实现做大做强。最后针对发展农村商业保险市场战略中可能存在 的问题来提出一些需要 意的事项。 本论文研究表明，从宜春市人保财险农村商业保险的发展来看，江西省的保 险市场竞争日趋激烈，各大保险公司之间的竞争形式也趋于多样化，所以人保财 险应该在外在的行为规范和思维方式方面都慢慢积累，采取差异化的战略来提高 自己的核心竞争力。 关键词：人保财险 农村商业保险 战略选择与实施 研究 1 Abstract Since the reform and open policy, with the rapid development of the national economy, as well as the full liberalization of the insurance market, more and more farmers realize the importance of insurance, but very slow business development in rural areas makes rural commercial insurance in an awkward position. Yichun City, Jiangxi Province suffered frequent strong wind, strong rain attacks, many farmers in the affected areas to lose everything, so Yichun City of PICC needs to vigorously develop rural commercial insurance. This article study the strategies to develop rural areas commercial insurance in Yichun City of PICC, through developing the rural areas commercial insurance to provide farmers with a wealth of insurance products, and make Peoples Insurance Company of China grow. This article first introduce the research papers and research background as well as the literature review, etc. Followed analyze the relevant strategic theory and the environment ,through the analyze of SWOT, PEST, Five Forces Analysis model to study the Yichun City of Peoples Insuranc