诺基亚在中国实施本土化战略成功的宏观环境分析.pdfVIP

要 在全球世界经济一体化浪潮中，跨国公司己成为推动世界经济发展的重要力 量之一。随着市场经济体制的不断完善，中国作为世界最大的发展中国家，要想 在日趋激烈的国际竞争中占有一席之地，必须搭建让企业走向世界的桥梁， 中 国企业走出国门，走向世界，从而积极的参与国际化进程，这也是推进我国经济 更快更好的发展的策略。 诺基亚是进入中国较早的跨国企业之一，在境内进行了大量的投资、建立了 庞大的经营管理队伍，其公司在中国的销售营业额在同行业中处于领先地位，其 在华的发展过程，既遵循普遍的跨国公司对外直接投资动因理论，又有其自身的 发展特点。诺基亚在中国本土化战略的成功实施己成中国企业走向世界的重要研 究和学习案例，也成为世界企业经营发展的重要新课题。 积极探索优秀的跨国公司的发展历程，学习他们的先进管理理念，是我国企 业从事跨国经营须认真深 学习的课题。它山之石可以攻玉，尤其是在中国己加 入WTO 的今天，这也是本文的目的所在。 关键词： 诺基亚 中国 本土化 战略 宏观环境 1 Abstract Under the great waves of global economic integration, a nation s competitive superiority mainly comes from its enterprises in its capability of resources distribution and conformity on a global scale. To achieve it, China, as the largest developing country, should strengthen its own enterprises and speed up its internationalization under the daily heated world competition. Unavoidably thereafter, it 11 become an inevitable result of economic development domestically for China to build its own transnational corporations as a bridge to the outer world. Now it s been proved that transnational corporations have already become the main forces of the economy of China to push forward in the 21st century. Now Nokia is the largest transnational corporation in China with three first achievements the largest investor, with the first sales revenue and the first export volume. As a transnational corporation, Nokia s process of development appears to be in common with the accordance of the administration theory on the motivation for transnational corporations to invest directly overseas, but do has its unique root. Nowadays Localization has become Nokia s symbolic feature of development in China, and al