华能集团江西电力发展战略研究.pdfVIP

要 随着电力市场化改革进程的不断推进，电力供需形势正在发生实质性的变化。 2011 年-2015 年全社会电力需求将进一步上升，电煤供应日趋紧张。在这样的背景 下，包括华能在内的五大发电集团公 以及其他能源集团公司制订了各自的发展 战略并取得了一定的业绩，短期内围绕装机规模的激烈竞争没有减弱的迹象。作 为五大发电公司之首的华能集团，需要开拓新的利润增长点，以保持现有的竞争 优势。华能集团所涉足的江西是全国的核能资源密集地区，在当前的情形下，华 能集团如何制定出有效的江西电力发展战略，从而提升华能集团的总体竞争实力， 是本文旨在解决的问题。 本文根据战略管理的相关理论，在研究文献的基础上，首先运用PEST 分析 法和波特五力模型分析了华能集团江西电力发展的外部宏观环境和行业环境，明 确了华能集团在江西发展的机遇与挑战；接下来，本文通过对比五大发电集团的 经营业绩、装机规模、发电量等指标，分析了华能集团的内部情况，明确了华能 集团的优势与劣势;最后，在华能集团总体战略的框架内，基于提升华能集团核心 能力，构建了华能集团江西电力发展战略的框架。在此基础之上，运用SWOT 分 析工具分析，以适时、有效、针对性和可实施性的原则提出了华能集团江西电力 发展思路，制定了华能集团江西发展战略和战略实施的保障体系。 关键词：电力行业 华能集团江西区域 战略 保障措施 1 Abstract With the development of market reformation of electricity enterprises,the supply and demand condition of electricity is changing substantially. In 2011－20 15, the demand of electricity continues to increase. In such background, five big electricity Groups constitute their own strategy and gain some achievements,there is no evidence that furious competition on installed capacity is weakening. As the top of five big electricity enterprises, it is necessary for Huaneng Group to develop new profit increasing point in order to keep current advantage. In fact, Jiangxi region that Huaneng enterprise has been involved in has rich nuclear energy resource. Under current condition, how to utilize the develop opportunity to establish efficient electricity development strategy of Jiangxi region in order to improve the competitive capacity of Huaneng enterprise is the problem that this paper need solve. Based on literature research, this paper firstly analyses the external condition of electricity development in Jiangxi region by using PEST and Michel Poter five forces model, then determine opportun