残疾人旅游的可能性：长尾理论外文原文.pdfVIP

Accessible Tourism for the Disabled: Long Tail Theory 1 2 Yen-Chun Jim Wu and Ming Jen Cheng 1 Professor, Dept. of Business Management, National Sun Yat-Sen University, 70 Lianhai Rd., Kaohsiung, 804, Taiwan yenchun@ 2 Ph.D. Program Student, Dept. of Business Management, National Sun Yat-Sen University, 70 Lianhai Rd., Kaohsiung, 804, Taiwan u9528903@.tw Abstract. The purpose of this study is to propose a completely barrier-less, or “accessible,” tourism platform and makes suggestions to facilitate the current travel information for the disabled persons. It then applies Long Tail theory’s three forces and nine “rules” in making assessments and creating an accessible tourism communication network to connect upstream and downstream travel agency. After collating the opinions of scholars specialized in the tourism sector and travel agents interviewed through semi-open questions, the study in- vestigates the Long Tail theory’s suitability and applicability to the tourism in- dustry. This study then thoroughly explores the topic of accessible tourism and proposes concrete suggestions and frameworks for such travel need. It also sets up an accessible tourism communications network, contributing a real platform that travel agents can refer to as they take their first steps to provide travel packages that accommodate the needs of the disabled. Keywords: Accessible Tourism; Long Tail theory, Travel, Web 2.0. 1 Introduction According to a World Travel and Tourism Council’s 2008 surv