成都市成彭路项目市调分析和策划案.doc

特 别 申 明 四合院公司经过一周的潜心调研和反复论证，完成了〈人民置业成彭路项目市调分析和策划案〉。按行业惯例，本次我们所提交的是该项目策划的部分要点，待贵公司对我们的思路与策略签定相关合同后，本公司将一次性提交本策划案的详细文本及执行细案，敬请理解。 目 录 概论 1.1序言 ·························································································P5 1.2调查目的·····················································································P5 1.3研究对象及方法·············································································P5 区域环境及房地产发展综述 2.1、区域概述··················································································P6 2.2、城北楼盘价格区间分布表·······························································P8 2.3、城北楼盘供销对比·······································································P8 本案主要区域配套设施 3.1项目附近配套···············································································P10 3.2 项目周边配套··············································································P12 竞争楼盘分析 4.1雅图丽景·····················································································P13 4.2建兴·百佳庭院·············································································P17 4.3迪康·银色诗典·············································································P20 4.4 综合结论分析···············································································P22 消费者调研分析 5.1消费者社会经济特征·········································································P24 5.2消费者社会行为特征········································································P25 5.3消费者消费特征··············································································P26 5.4消费者购买决策特征·········································································P29 六、项目开发SWOT分析 项目开发优势·······································································P30 项目开发劣势·······································································P31 （三） 项目开发威胁点·····································································P32 项目开发机会点·····················································