XX超市商品陈列分析论文.doc

大学生毕业设计 金洋超市商品陈列分析 姓 名：赵银砂 学 号：201101020054 所在院系：经贸系 学科专业：连锁经营管理 指导教师：姚玲 二〇一四年五月  金洋超市商品陈列分析 赵银砂 长沙职业技术学院 摘要 商场的陈列方式有很多种，这些方式各有各的特点，针对不同商品展示的特点，发挥着自己独特的优势，使得商品的展示在统一之中百花齐放。商品类型选择不正确，在商场中有很多整扎销售或者大包装的量贩包装。既然商场的定位是为应急的需求，量贩包装的商品是不属于便利店的销售范围。商场的销售商品的选择不是“韩信点兵，多多益善。”同时为了提高收益性，要考虑：将高品质、高价格收益性较高的商品与畅销品搭配销售。关联商品的陈列：适时性、降低容器、备品成本。同时要提高效率，防止商品的损耗。 关键词：商品陈列方式；商品陈列问题；商品陈列技巧 ABSTRACT There are many kinds of store display way, these methods each have each characteristic, according to the characteristics of the different commodity exhibition, play a unique advantage, make goods display in the unified flowers. Commodity type selection is not correct, in business there are a lot of the whole sales or large packing of volume. Since the mall positioning is for emergency needs, volume packaging of goods is not fall within the scope of the convenience store sales. The choice of store sales of goods is not han xin point soldier, the more the better. In order to improve profitability at the same time, to consider: the profitability will be high quality, high price high goods with best selling goods sales. Associated commodity display, timing, reduce container, spare parts cost. To improve efficiency at the same time, to prevent the wastage of the products. Keywords: commodity display way; Commodity display problems; Merchandising techniques 目录 第一章 超市陈列的现状及行业现状分析··················1 1.1超市商品陈列的现状······························1 1.2超市商品陈列的行业分析··························1 第二章 超市商品陈列的目的及意义······················2 2.1超市商品陈列的意义······························2 2.2超市商品陈列的目的······························3 第三章 商品陈列对消费者的影响·························4 第四章 以金洋超市为背景设计商品陈列方案···············5 第五章 结论与建议 ····································6 5.1结论·············································7 5.2建议 ············································7 致