公关英语Internal Communication.pptVIP

Internal communication(IC) Learning outcomes By the end of this chapter you should beable to: Understand the definition and purpose of IC Understand strategic and technical internal Communication activities Describe the communication channels Evaluate internal communication from the employee perspective Internal Communication(IC)Definition One definition of internal communication is ‘the planned use of communication actions to systematically influence the knowledge, attitudes and behaviors of current employees’. (Stauss and Hoffmann 2000: 143) Purpose The strategic purpose of internal communication can perhaps best be summarized as one that is concerned with building two-way, trusting relationships with internal publics, with the goal of improving organizational effectiveness. Strategic and technical internal Communication activities Employee Communication Needs general information about the organization specific information to help them to do their jobs clarity about their roles a clear company/organizational vision information on workplace practices opportunities to be involved and consulted feedback on performance access to training and development access to communication channels. Top six internal communication channels Top six internal communication channels Questions for discussion Which model of internal communications is used in your class? Is it appropriate to its stage of development? (When you discuss, try to write some keys.) Reading Mini Case Study Questions for discussion 1. List the internal communication channels Connect use in this case. 2. Do you think the internal communication strategy used in this case is sucessful? Why?List the support ideas. 3.What other internal commnuincation channels you can use to build a better understanding between management and staff? 4. What experinece can you learn from this case? * (sourc