云南普洱茶的产业状况的SWOT分析.pdfVIP

茶叶科技创新与产业发展学术研讨会论文集 云南普洱茶的产业状况的SWOT 分析 杨坚，骆杨 （西南大学食品科学学院，重庆 400716 ） 摘要：云南是我国重要的茶叶生产基地和产茶大省，茶叶在云南经济中占有不可替代 的位置。受国内外经济大环境和产业体系自身存在问题的影响，云南省普洱茶产业受 到冲击，在 2008 年虽然茶园面积增长，但产量与 2007 年持平，茶业产值、茶农收入 都有所下降。云南省政府提出以调优结构、培植龙头、提高单产、增加效益、主动出 击、开拓市场为重点，对茶叶产业面临的新情况和问题进行安排部署，力保产业稳定、 健康发展。本文对云南省普洱茶产业内部环境的优势、劣势；外部环境的机会、威胁 进行分析，提出了云南省普洱茶产业的发展战略。 关键词：云南普洱茶 产业 SWOT 分析 发展战略 SWOT Analysis on Industry Situation of Puer Tea in Yunnan Yang Jian, Luo Yang College of Food Science, Southwest University ，Chongqing, 400716 Abstract: Yunnan is an important production base and a big province of tea in China. Tea occupies an irreplaceable position in Yunnan’s economy. Under the influence of domestic and international economic environment and problems in tea industrial system, Puer tea industry in Yunnan Province has suffered attack. In despite of the area growth of tea garden in 2008, the yield remained the same as that in 2007, and the tea production and income of tea farmers decreased. Government of Yunnan Province emphasized on optimizing the structure, cultivating leading enterprises, improving the yields, increasing the efficiency, taking the initiative and opening the market; made arrangements of new situations and problems that tea industry was facing, secured the stable and healthy development of tea industry. This article analyzed on the strengths and weaknesses in internal environment, and opportunities and threats in external environment of Puer tea industry in Yunnan Province, built SWOT matrix of tea industry in Yunnan Province. Keywords: Puer Tea Industry SWOT Analysis Developing stratagem 云南是我国重要的茶叶生产基地和产茶大省，茶叶在云南经济中占有 699